(excuse the lag time blame it on the sf superflu of Winter ’08.)

Pool is the cool younger sibling of magic. the show consists primarily of streetwear by independent designers. Imo, pool is the most fun tradeshow to walk, and it’s certainly the most relevant to our lower-haight shop.

This is the place to find graphic t’s, hand-crafted jewelry, and the newest styles by up-and-coming designers. Sarah and I viewed the summer and fall goods for store favorites, including: prairie underground, loyal army, heavy rotation, and poketo. We also picked up a few new lines, including: Gama-go, dear creatures, and early jewelry.

Sarah bought me these earrings from the early jewelry sample sale, which I’ve worn nearly every day since. they’re made from polished quartz and silver. this style will be in-store and online soon. Give us a heads-up if you want to reserve a pair!

As far as trends go, we saw a lot of tunics, corduroy, and fall colors in a 70′s palette. In fact, 70′s seemed to reveal itself as a theme for our fall ’08 collection early on. But, in a very doe way: classic shapes, soft and wearable fabrics, and sweetness. Some top pics: brown corduroy jacket and pointy-collar tunic by dear creatures. Lots of Navy and burnt orange. Dainty florals. Sailor styling.

Grey is still popular, but not blowing up like over the past few seasons. We also saw a more bluish, less flat grey.

Since the male shoppers @ doe generally shun our attempts to bring them fancy basics, we were on a mission for printed t’s. You’d think with upper playground, lower haters and viki’s street shop in the neighborhood that the guys would be satisfied, but they still just want their printed t’s. So, we try to keep our selection of prints fresh. We loved the yeti-themed shirts by sf locals gamma-go (and I was stoked to find out I’d been wrong all this time about being on their “do not sell” list); they also had some dope baby and women’s stuff. Check back for a gama-go brand page soon!

Other pool highlights: fake naked fur suit vs. pooh ping-pong, sparks happy hour (we just missed it but were offered consolation beers at the fake naked booth), nonstop electronic music (though sarah would’ve omitted the rave).

Yes, folks, this was a fun show. Almost all the vendors we met with commented on what a great time we were having. Yeah who wouldn’t like looking at adorable stuff to dance music (sarah excluded from the last part). A job well done!

Coming soon – part 3 of our vegas adventures: project!

This entry was posted on Tuesday, February 26th, 2008 at 7:16 pm and is filed under fashion, good times, trade shows. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.